IBM has partnered with PFD on several campaigns centred on IBM’s long-running Smart Cities promotions. Ahead of the UCLG World Congress in 2010, IBM’s Director for Smart Cities wrote an opinion piece aimed at urban leaders. This was followed by a campaign focused on IBM’s mobility technology and operations centres in Asia ahead of the World Cities Summit. In 2013, a thought leadership piece was published in the September global issue of Cities Today ahead of the Smart Cities Expo, which also featured in a special Mandarin edition to target Chinese cities. For the January 2014 issue, Cities Today featured a leading article from IBM Europe on the importance of cloud computing for cities.