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Egon de Haas, PwC Global Director, Government & Public Services

With the increasing importance of its consultancy business to cities, PricewaterhouseCoopers turned to PFD to design a two-year campaign of profile raising and branding in its flagship title Cities Today.

The Cities Today team printed a special PwC report iUrban, which was distributed with the magazine to a targeted list of European and global city leaders. In addition, a thought leadership drive was conducted with PwC’s global Government and Cities partners with contributions on key cutting edge topics for local governments including smart cities, competitiveness, mobility, and measuring urban capital