About Us
Our Approach
Because we specialise in certain sectors, we are able to work with different types of institutions from those sectors and position them at a level which meets their business objectives and budget. For B2G clients in IoT and Transport, PFD has built a dedicated content marketing studio: the Cities Today Studio.
Through our contacts and partnerships, we are able to target your content to a curated audience to provide brand recognition and generate leads. In finance (B2B and B2C), where we have worked with both large institutions and fintechs, our approach is tailored: we discuss who you want to reach, your goals, your budget and then we construct the partnership around that.
The Benefits
Access to specialist advice
We don’t have copywriters but employ full-time trained journalists and marketers who are specialists in their sectors. This gives us a deep understanding of the needs of your prospects which a generalist agency cannot match.
Work to fixed budgets
We don’t apply hourly rates or ask for success fees. We provide fixed rates so that you know what your spend will be and we will work to deliver the value and objectives in your marketing plan without incurring additional charges.
Save time and resources
We can assist your marketing efforts by providing the content you need so you can focus on your business. We will do all interviewing and production work, and deliver high-quality content for your inbound campaigns.
Get new perspectives on how to run your business
Our editorial and marketing teams will assist you in terms of your objectives and design content to engage your target accounts.
Avoid the spray and pray approach
Both public sector and financial marketing can benefit from an account-based strategy. We create targeted content for identified stakeholders, which highlights the problems your organisation can solve so you can qualify leads and generate revenue.
Track your return on investment
You no longer need to estimate what is working in your marketing strategy. With our inbound marketing tools, you can track engagement, lead generation, campaign performance and deals won.
Free Consultation
Would you like a free consultation to discuss your project in confidence?
The PFD Media Team
Richard Forster
Managing Director
Richard has been an editor and journalist for 20 years having trained at Euromoney Institutional Investor PLC where he was Group Publisher managing teams in New York, London and Hong Kong. He has written for the Financial Times, Euromoney, Corporate Finance and Project Finance and has launched publications for the Inter American-Development Bank and Asian Development Bank. Content marketing clients include Citibank, Mastercard, Visa and Fieldstone Capital.
In 2010, PFD launched Cities Today as the first global communications platform for city leaders. Richard has led teams working on public sector content marketing for PwC, IBM, Philips, Siemens, Ericsson, Schneider Electric, Deutsche Telekom, JLS and Uber.
Willem Fast
Partnerships Director
Willem joined PFD in 2010 as Director of Strategic Partnerships, and has over 15 years’ experience in working with local governments, the public sector, and bilateral and multilateral organisations. Currently balancing a portfolio of both Global 500 and SME city solution providers, he helps his clients scale their business development with cities and local governments, particularly in Urban Mobility, IoT and Digitalisation, and smart cities.
Willem has held a number of leadership roles at UBM, Autonomy, Hewlett Packard and Oracle. He holds a Master’s Degree in Economics from the University of Amsterdam, and speaks Dutch, English, German and Spanish.
Willem has held a number of leadership roles at UBM, Autonomy, Hewlett Packard and Oracle. He holds a Master’s Degree in Economics from the University of Amsterdam, and speaks Dutch, English, German and Spanish.
Mak Mengal
Senior Partnerships Manager
Mak has worked on content marketing for blue chip corporates including Siemens, HERE, Mastercard, Deutsche Telekom, EY, Novo Nordisk and Nokia. He brings a wealth of best practices and digital marketing skills to content clients including inbound marketing skills, social media expertise and the use of data analytics, tools which companies routinely employ in their client relationship management. At PFD, Mak assists organisations to deliver their marketing and business development goals through account-based marketing and thought leadership campaigns.
Oliver Hendry
Partnerships Development Executive
Oliver joined the PFD team as a Partnerships Development Executive to develop relationships and strategic links between public sector leaders and private sector partners of the agency. He has strong links with city leaderships, with whom he has written reports focused on public-private collaboration in the development of city technology. He graduated from University of Edinburgh with a Master’s Degree in History, with a focus on political history.
Folkert Leffring
Account Manager
Folkert Leffring is a multilingual marketing professional with over a decade of experience in the international media industry. He focuses on lead generation for public sector vendors though integrated inbound campaigns and has worked with multinationals as well as scale-ups and start-ups. Folkert holds a Bcom Marcom degree in International Business and Languages from the Utrecht Business School and a Digital Marketing degree from ESIC Business School.
Jonathan Andrews
Editor, IoT & Cities
Jonathan focuses on the impact of technology and IoT in cities and has ten years’ experience writing on smart city topics including interviewing city government leaders, start-up entrepreneurs and executives from technology vendors. He has worked on content marketing with companies such as IBM, Ericsson, Siemens and PwC. He also has a strong interest in new companies that have been launched to address urban challenges. Jonathan is a graduate of the University of Sydney with a bachelor’s degree in Economics and International Relations.
Andrew Short
Editor, Finance & Tech
Andrew is an experienced financial journalist and communications professional who specialises in pensions, capital markets, institutional investment and asset management. Andrew was previously senior features writer for Professional Pensions magazine, producing content on topics related to institutional investment, fund management and regulation. Before this, he served as sub-editor at Incisive Media and worked as an editorial assistant at Haymarket Media. He has written for Euromoney, Financial News and Funds Global. Current content marketing clients include Bradesco Asset Management for whom Andrew writes regular reports for its international clients.
Richard Boal
Creative Director
Richard has been a graphic designer for 17 years and drives business growth through content marketing and branding campaigns. His team designs advertising artwork, magazines, apps, e-books, event materials, brochures, website materials, white papers and reports, and he has worked on content marketing for Philips, Siemens, Citi, PwC, Ericsson, NEC and IBM. Richard has worked in both design studios and for publishers having studied Art, Design & Technology in the UK and Spain.