PR & Social Media

Public relations and social media require particular relationship-building skills which we believe editorial teams excel at.  We differ from a typical marketing agency because we know that the number of clippings (now impressions) has never been a measure of success—it should always be quality over quantity— and because we understand how to address different messages to different readers. Public relations in the digital age is much more than media management and means seeking to influence peers, competitors, regulators, employees, clients and prospects.

Public Relations

We will personally pitch original content to journalists and bloggers we know; we will find you speaking slots at events which suit your business goals; and we will search out opportunities for guest opinion pieces or posts because we understand what media editors want.

Social Media

Just as PR is not about advertising equivalents, social media should never be a sales channel. Building relationships through social media is about bringing value to communities. As part of your content marketing, posts needs to be regular, insightful and authentic. We can assist with setting up a social media policy for your organisation, coaching team members, and managing and measuring the distribution and impact of posts through inbound software.