Content Creation
Why you need professional content and not just “copy”
“Either write something worth reading or do something worth writing about”
– Benjamin Franklin
There are many agencies and individuals “creating content” but our team includes seasoned business journalists whose writing has sold subscriptions and won awards. To inspire people to want to know more about your organisation, you need experienced writers who can capture the imagination of your clients and prospects. Inbound marketing depends on high-quality content and also a strategy which delivers on your business goals. Our editorial and marketing team will work with your organisation to produce content that engages your ideal prospects and targets them at different points in the buying process.
Blog & Web Content
Our journalists can write content ranging from news-driven op eds and feature interviews, to roundtable panels and case studies showcasing your solutions and success stories
Webinars
We will suggest topics, invite high-level speakers, market, host and moderate the webinar, and create content around the key takeaways.
White Papers
We can deep-dive on a topic to demonstrate your awareness of market challenges and your ability to provide solutions.
Video / Podcasts
We have done both videos and podcasts for clients. We have produced videos, for example, by interviewing management at in-person events and have also produced video and podcasts by bringing in prospects, influencers and experts to enrich the content.
“Content marketing generates 3 x as many leads as traditional marketing but costs 62% less”.
Source: HubSpot
